marketing

photo of water nestled in the woods with the words: One Little Change Changed Everything

One Little Change Changed Everything

Like a lot of writers, creators, and entrepreneurs, I have a hard time with marketing. It isn’t because I don’t know “how.” I’ve studied marketing and all its trends for years starting in college when I got my business degree. I hate marketing. It is so exhausting! It feels manipulative and false. Marketers are all […]

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picture of instagram logos on a pink background with the words: The Long and Short of Instagram Captions

The Long and Short of Instagram Captions

I read a lot about marketing because, like most of us, I am trying to figure out the best way to get myself out there. Get noticed. And seen. Even when being seen feels uncomfortable and scary. I used to hoard any article I could find, any class I could take (that was free or

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Picture of computer keyboard and coffee with the words: My New Approach to Social Media

My New Approach to Social Media

“She’s on a break. She needs a break!” (Do you know which movie this quote is from?) I didn’t set out to take a break. The break found me. I used to have all the socials on my phone. “All the socials” meaning Facebook, Twitter, Instagram, and the social-like search engine, Pinterest. Then years ago,

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Graphic that says: Find your niche or don't

Why I Don’t Want to Niche

Every single expert marketer will tell you to niche. Find something that you enjoy writing about and write about it, and only that, so you can become an expert in that area. It gives you more credibility and makes it easier for people to find you. I understand that logic, and I’ve seen it work.

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Picture of computer in the background and phone up close.

Stop Apologizing for Not Posting

I’m a writer, blogger, and poet, and I have a growing number of writers, bloggers, and poets in my circles, including on social media. Though you may not think it, there are a lot of word-based artists on the visual Instagram platform. I love reading the posts that go along with the images they provide. Many believe

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